The most important outcome of the project would be a new tourist product, based on principles of sustainable tourism and natural environment preservation of the regions located near the country’s borders by the river Bug. What is more, tourists will gain access to areas that are ecologically clean and have little signs of human intervention. The project creates opportunities to develop entrepreneurship for economically underdeveloped areas based on local resources. The project will also enable the integration of local communities of the three countries. It will provide opportunities for people working in tourism.

The most important activities within the project are (among others):

1. Evaluation and creation of two crossborder kayak trails for tourists;
2. Dniepro-Bug Cannal, Muchawiec River, River Bug (Bielarus-Poland) – around 100 km;
3. Bug River – from Werhabuż in Ukraine to Wyszków in Poland – around 700 km;
4. All the newly created trails will be properly marked (creation of information signs, warning signs and tourist signs along the river banks);
5. Establishment of daily lengths of kayaking and places for daily stops for kayaks, equipping the stops with informational boards, trash bins and sheds to rest, as well as innovative megaphones to listen to sounds of nature;
6. Guidebooks and maps of trails in general and specific parts (also in digital form);
7. Setting view towers along the trails;
8. Promotional campaign of crossborder kayak trails, which will include smartphone application with maps of trails, computer game and short film promoting the trails.